This year’s fashion show, hosted by the marketing students, has been categorized into four different styles: Country, high fashion/glamour, beach and urban styles.
The theme of the show, which will take place on Wednesday, is summer roadtrip. Within that theme, students are grouped and assigned to a location for inspiration.
The scene director spearheads the vision of the project. Other duties, from design to lighting, even music, are delegated to other group members.
One of the more challenging parts of the assignment is getting stores to sponsor their show by borrowing clothes for their models.
“Most of the stores we contact are ones that have a big teen market,” sophomore Sam Hasset said. “We’re also providing publicity for the brands.”
The stores that are currently sponsoring the show include Men’s Wearhouse, David’s Bridal and T.J. Maxx.
Along with having stores sponsoring the show, students are also be responsible for creating fully accessorized fashion looks.
“We’re looking for props, music and outfits for each scene,” Denise Dolphus said.
The project is an excercise in collaboration for all of the students involved.
“We came up with the theme all together, and the general idea for what clothing, set up, and layout we want the show to have,” senior Lama Ali said.
But the work didn’t stop there.
According to Ali, the class also brainstormed stage plans and construction, even how the models would walk down the runway.
The process was timestaking, but while spending time to plan the fashion show, the fashion marketing has gotten closer.
“The fashion show has been so much fun and I can’t wait for everyone to see it,” Dolphus said. “My classmates have made this experience a lot of fun for me and I’m glad that I got to work with them.”