Over the school year, colleges advertise their distinct programs to students at Marshall by sending them personalized emails and mail. The college’s consulting companies share surveys, websites and tools designed to get students to apply for their school.
They attract each student by targeted marketing and collecting personalized data filled out from surveys on the PSAT tests. The emails highlight specific programs for the individual, such as Medical Science, Journalism and Marine Biology. But, subscribing to the college’s emails is required to be able to receive the information.
Although the subscription will make it easier to collect information about a specific course or program, it is unnecessary as the same resources are available online.
The constant emails are more helpful to the college than to the students since it gives the school a chance to advertise their programs and opportunities. With the repetitive information, they are able to put out resources so others can find out what the school has to offer.
Although a few emails from certain colleges can be help for a student to obtain information about their college career paths, the number of emails that students receive a day is excessive and unnecessary.